Killing Us Softly

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Killing Us Softly

Credits to Kim who posted one clip to her FB wall.

Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

Here is her speach about the topic. I put clips together and into a playlist: Killing Us Softly (in 4 parts).

Have you ever thought what we have been actually sold or tried to sell - normalcy. Who we are, who we think we are and who we want to be. And - maybe we could be this or that by buying sertain things.